Make a splash with your words and pictures! Relearn the language that everyday citizens use and become more confident and successful with your outreach. This course provides unique insights into what words and pictures turn your audience on, and off.  
  • Date. Time. 90 Minutes. Part 1. The Perils of Preaching to the Choir. You will discover how to spot the signs of "preaching to the choir" and recognize when you are sending messages that miss the mark or antagonize your audience.
  • Date. Time. 90 Minutes. Part 2. The Environmental Message Method, Steps 1-4. You will learn a proven step-by-step method to translate professional-caliber information into messages for the general public.
  • Date. Time. 90 Minutes. Part 3. The Environmental Message Method, Steps 5 and 6. You will discover techniques for getting others to vouch for you, and you will learn how to scientifically measure how easy or difficult your writing is to read.

What Our Past Students Say:

Our course evaluations are full of feedback like this:
  • "The training was great and [the instructor] was great! Particularly the gap of what motivates people to do something was very helpful for me."
  • "I took a brochure I was working on and applied the steps. I came up with some significant ways to improve the wording and include better images."
  • "The training format was very convenient for me and I was able to fit it into my schedule. It's great that the sessions are recorded because I had to miss one of them."

Register Now

Ready to sign up? Click the button below to register for the course. Once you register, we will send you an invoice for $79.95 that you can pay by check, credit card, or PayPal.

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