Make a splash with your words and pictures! Relearn the language that everyday citizens use and become more confident and successful with your outreach. This course provides unique insights into what words and pictures turn your audience on, and off. You will discover how to spot the signs of "preaching to the choir" and recognize when you are sending messages that miss the mark or antagonize your audience.
Why you should attend
For those who train in different disciplines, environmental writing for everyday citizens can be a frustrating challenge, but the Water Words That Work message method makes it much easier to succeed. It’s designed to turn those blank stares into nodding heads – to turn passive “environmental awareness” into pro-conservation behavior. Water Words That Work’s methods will help you create and deliver messages that will reach your target audience and inspire them to action.

WEF is providing three opportunities to participate in this condensed webinar training:

Got questions before you sign up? Write us at

What Our Past Students Say:

Our course evaluations are full of feedback like this:
  • "The training was great and [the instructor] was great! Particularly the gap of what motivates people to do something was very helpful for me."
  • "I took a brochure I was working on and applied the steps. I came up with some significant ways to improve the wording and include better images."
  • "The training format was very convenient for me and I was able to fit it into my schedule. It's great that the sessions are recorded because I had to miss one of them."
About Water Environment Federation. The Water Environment Federation is a not-for-profit association that provides technical education and training for thousands of water quality professionals who clean water and return it safely to the environment. Learn more at

About Water Words That Work, LLC. Our mission is to ensure the American people enjoy clean and safe water, outdoors and at home. We do this by helping our clients and students succeed with their outreach and communication. Learn more at