Pennsylvania Association of Conservation Districts (PACD) is offering four communication webinar training opportunities to conservation district staff across the state. These courses are offered as a series of three 90 minute blocks. 

Why you should attend

For those who train in different disciplines, environmental writing, outreach planning and recruitment activities targeting everyday citizens can be a frustrating challenge, but the Water Words That Work trainings makes it much easier to succeed. It’s designed to turn those blank stares into nodding heads – to turn passive “environmental awareness” into pro-conservation behavior. Water Words That Work’s methods will help you create and deliver messages that will reach your target audience and inspire them to action.

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Your Four Training Opportunities

The following trainings, times and registration links are listed below:

Water Words That Work 

Make a splash with your words and pictures! Relearn the language that everyday citizens use and become more confident and successful with your outreach. This course provides unique insights into what words and pictures turn your audience on, and off. You will discover how to spot the signs of "preaching to the choir" and recognize when you are sending messages that miss the mark or antagonize your audience.

Training dates:
  • February 20, 22 and 27 (Tuesdays and Thursdays) from 9:00am-10:30am  SOLD OUT

More Than A Message 

Even the most compelling messages won’t deliver themselves! This course explores modern outreach concepts such as market research, targeting, delivery, and engagement. You will learn how to give upper management and funders the “measurable results” they are demanding!

Training dates:
  • March 6, 13 and 15 (Tuesdays and Friday) from 9:00am-10:30am  SOLD OUT

Perfect Outreach Projects

On time, on budget, on message. That’s easier said than done. This course explores common outreach project pitfalls and how to manage them. You will also learn how to assemble your team and coax more cooperation from team members. 

Training dates:

*NEW* Closing the Deal with Rural Landowners - 4 Sessions

Learn the tricks of the trade that top “ag whisperers” use to get voluntary conservation projects on the ground. If you need more landowners to take you up on your offer, this course is for you!

Training dates (Select one session):
  • Session 1: February 7, 9 and 14 (Wednesdays and Fridays) from 9:00am-10:30am  Training Underway
  • Session 2: March 27, 29 and April 3 (Tuesdays and Thursdays) from 9:00am-10:30am  Click here to register
  • Session 3: April 10, 12 and 17 (Tuesdays and Thursdays) from 9:00am-10:30am  Click here to register
  • Session 4: May 1, 3 and 8 (Tuesdays and Thursdays) from 9:00am-10:30am  Click here to register

What Our Past Students Say:

Our course evaluations are full of feedback like this:
  • "The training was great and [the instructor] was great! Particularly the gap of what motivates people to do something was very helpful for me."
  • "I took a brochure I was working on and applied the steps. I came up with some significant ways to improve the wording and include better images."
  • "The training format was very convenient for me and I was able to fit it into my schedule. It's great that the sessions are recorded because I had to miss one of them."
About Pennsylvania Association of Conservation Districts (PACD). PACD works to enhance locally led efforts that support the wise use of the state’s natural resources. The PACD primarily serves as the collective voice for Pennsylvania’s 66 county conservation districts. Learn more at

About Water Words That Work, LLC. Our mission is to ensure the American people enjoy clean and safe water, outdoors and at home. We do this by helping our clients and students succeed with their outreach and communication. Learn more at