Massachusetts Rivers Alliance is offering the Water Words That Work training to their member organizations. This course consists of three 90 minute blocks. 

Why you should attend

For those who train in different disciplines, environmental writing, outreach planning and recruitment activities targeting everyday citizens can be a frustrating challenge, but the Water Words That Work trainings makes it much easier to succeed. It’s designed to turn those blank stares into nodding heads – to turn passive “environmental awareness” into pro-conservation behavior. Water Words That Work’s methods will help you create and deliver messages that will reach your target audience and inspire them to action.

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Training Description

Water Words That Work 
Make a splash with your words and pictures! Relearn the language that everyday citizens use and become more confident and successful with your outreach. This course provides unique insights into what words and pictures turn your audience on, and off.  

  • Part 1. The Perils of Preaching to the Choir. You will discover how to spot the signs of "preaching to the choir" and recognize when you are sending messages that miss the mark or antagonize your audience.
  • Part 2. The Environmental Message Method, Steps 1-4. You will learn a proven step-by-step method to translate professional-caliber information into messages for the general public.
  • Part 3. The Environmental Message Method, Steps 5 and 6. You will discover techniques for getting others to vouch for you, and you will learn how to scientifically measure how easy or difficult your writing is to read.

Training dates:

What Our Past Students Say:

Our course evaluations are full of feedback like this:
  • "The training was great and [the instructor] was great! Particularly the gap of what motivates people to do something was very helpful for me."
  • "I took a brochure I was working on and applied the steps. I came up with some significant ways to improve the wording and include better images."
  • "The training format was very convenient for me and I was able to fit it into my schedule. It's great that the sessions are recorded because I had to miss one of them."
About Massachusetts Rivers AllianceMassachusetts Rivers Alliance works to strengthen statewide river policies in four areas: water quality, stream flow, wildlife habitat, and investment in green infrastructure. Learn more at

About Water Words That Work, LLC. Our mission is to ensure the American people enjoy clean and safe water, outdoors and at home. We do this by helping our clients and students succeed with their outreach and communication. Learn more at