The organization-formerly-known-as-the-Vallejo-Sanitation-and-Flood-Control-District (say that three times fast!) was featured in the Vallejo Times Herald today. The paper covered a vote from the District's board to change that awkward and ambiguous name to "Vallejo Flood and Wastewater District." Read the full story here.
Water Words is helping this waste and stormwater utility with all aspects of the rebranding process. We did extensive discovery to explore the situation and population demographics, brainstormed around the utility's needs, and came up with a suite of candidate names, slogan, and missions statements. Next on the agenda for the District is a new logo!
If you are interested in branding or rebranding your organization, we'd love to chat!