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Job: Social Media Manager/Digital Marketing Strategist for national Environment-themed TV Project

posted Sep 18, 2016, 3:01 AM by Eric Eckl
A pioneering Green Media broadcaster based in the Bay Area is seeking a top-notch experienced Digital marketing strategist to join her team this fall. 

You will help us use web technologies to achieve our business growth goals. and will identify needs and new opportunities and aspire to increase her brand awareness on a national level. This will be an exciting opportunity for someone interested in issues around sustainability, climate change, shift to renewable energy, greener lifestyles, etc. and how to expand the impact of messages  aimed at reaching the broader American public. This person is in the process of pitching a new genre of TV shows to the major news and entertainment networks, so the candidate will assist in creating the robust social media calendars necessary to continue growing her community and outreach, while adding traction to reach a higher profile impressive enough to attract network programming execs.

Duties will include:
  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
  • Implement Social Media Strategy & grow followings on Social Media Networks, especially Facebook, Twitter and Instagram
  • Create and maintain Social Media Editorial Calendar 
  • Help curate relevant content to reach the passionate
  • Green/Environmental community as well as strategically reach out to influencers, innovators and green-leaning celebrities
  • Post graphics and photographs provided by us
  • Help create just the right tweets to incorporate and reach the major
  • influencers needed, helping raise Twitter followers
  • Engage in dialogue and monitor issues (respond to comments, feedback)
  • Research products, services and current strategies to identify new opportunities
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Stay up-to-date with digital technologies development
  • Proven work experience as a Digital marketing strategist or Digital marketing manager
  • Previous social media management experience (including tracking performance metrics)
  • Demonstrable experience with SEO/SEM and CRM software
  • Experience implementing and optimizing Google Adwords campaigns
  • Solid knowledge of web analytics tools like Google Analytics
  • Hands on experience with online marketing tools and practices
  • Familiarity with web design and HTML
  • Excellent verbal and written communication skills
  • Strong analytical and project management skills
  • Sc degree in Marketing, Advertising or relevant field

Additional skills would include:
  • Passion for the topic of sustainability, and the environment
  • Possess skills in writing, presentation, and interpersonal relations
  • Performs well in an environment that values creativity, flexibility, and
  • variety
  • Exhibits personal qualities, such as open-mindedness, enthusiasm, and
  • adaptability
  • Welcomes challenges, new ideas, and a fast-paced, future-focused,
  • unstructured environment
  • Interest in being a part of a team that cares deeply about catalyzing
  • change in the status quo as it relates to impact on the planet, people and future progeny
  • Able to work virtually but with occasional in person meetings at office in
  • Marin.

Please respond to Lea Saslav, PR Manager, at lea.saslav@gmail.com
 with a resume and email cover letter with your background and we will be sure to respond quickly.*