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Recorded Webinar: Enlisting Citizens to Report Illicit Discharges on January 12, 2017

posted Nov 21, 2016, 10:00 AM by Laura Ganus   [ updated Jan 12, 2017, 12:12 PM ]

Webinar Recording Date: Thursday, January 12th at 1pm Eastern

With a fresh MS4 permit in hand, New Castle County found themselves with a dilemma. The Education and Outreach Minimum Control Measure required the county to generate at least 250,000 advertising impressions and to use before-and-after surveys to demonstrate a “statistically valid” increase in stormwater awareness.

NCCDE chose to meet this requirement by setting up an illicit discharges hotline -- and promoting that hotline heavily. On January 12th at 1:00 p.m., join us for a free informational webinar to hear how the effort turned out!

Learn the answers to these and other questions:
  • How much did it cost to generate 250,000 advertising impressions?
  • Did the county actually measure a "statistically valid" increase in stormwater awareness?
  • How many discharges did county residents report? Were the reports any good?
  • What would they do differently if they could do it over again?


  • Michael Harris, New Castle County Department of Special Services
  • Eric Eckl, Water Words That Work, LLC
Information Webinar Presentation:

Presentation Recording (73 minutes):